Try it Free, No Credit Card Required
The budget-friendly Google Optimize alternative
Finally an affordable A/B testing tool
Get started in less than 5 minutes. Create variants without any code, or test full landing pages with redirects.
How it works
Get started in just 5 minutes
Install the script, create experiments, and you're good to go!
1. Install Test It
Copy and paste the script on your website. Yep, that's as simple as that! Works on Framer, Webflow, and more.
2. Create experiments
Create and edit experiments directly from the our the no-code editor. Change text, hide elements, and more.
3. Analyze results
See which variant performs better, get insights and make data-backed decisions. Leave nothing to chance with the Confidence Score and revenue tracking.
Get Actionable Results
Experiment the scientific way
Built-in statistical relevance & revenue tracking to know if a variant truly converts better. No more guessing!
Show Comparisons
| Variant | Conv. Rate | Revenue/User | Confidence |
|---|---|---|---|
Variant A Baseline | 7.42% | $0.69 | 94% |
Variant B | 8.50% | $1.02 | 98% |
Variant C | 3.21% | $0.97 | 83% |
Use Cases
What can you test?
Is your new headline converting less, or is it just a bad day?\nThere is only one way to know: Test it!
Copy
Optimize your headlines, CTAs, and other text elements to see what resonates best with your audience.
Design
Experiment with different design elements to find the most effective layout.
Pricing
Test various pricing strategies to determine the optimal price point for your product.
Onboarding
Identify the most effective onboarding process to convert new users into loyal customers.
Features
Evaluate the impact of new features by testing them with a subset of your users.
And more...
The possibilities are endless. Test any aspect of your website to continuously improve and optimize.
Works with your favorite tools
Connect with your favorite tools, for both no-code and full-stack workflows.
Tag Manager
Webflow
WordPress
Bubble
Wix
Shopify
Squarespace
HTML
React
Next.js
Node.js
Nuxt
Framer
JavaScript
API calls
Tag Manager
Webflow
WordPress
Bubble
Wix
Shopify
Squarespace
HTML
React
Next.js
Node.js
Nuxt
Framer
JavaScript
API calls
Tag Manager
Webflow
WordPress
Bubble
Wix
Shopify
Squarespace
HTML
React
Next.js
Node.js
Nuxt
Framer
JavaScript
API calls
Tag Manager
Webflow
WordPress
Bubble
Wix
Shopify
Squarespace
HTML
React
Next.js
Node.js
Nuxt
Framer
JavaScript
API calls
Tag Manager
Webflow
WordPress
Bubble
Wix
Shopify
Squarespace
HTML
React
Next.js
Node.js
Nuxt
Framer
JavaScript
API calls
Tag Manager
Webflow
WordPress
Bubble
Wix
Shopify
Squarespace
HTML
React
Next.js
Node.js
Nuxt
Framer
JavaScript
API calls
Tag Manager
Webflow
WordPress
Bubble
Wix
Shopify
Squarespace
HTML
React
Next.js
Node.js
Nuxt
Framer
JavaScript
API calls
Tag Manager
Webflow
WordPress
Bubble
Wix
Shopify
Squarespace
HTML
React
Next.js
Node.js
Nuxt
Framer
JavaScript
API calls
Tag Manager
Webflow
WordPress
Bubble
Wix
Shopify
Squarespace
HTML
React
Next.js
Node.js
Nuxt
Framer
JavaScript
API calls
Tag Manager
Webflow
WordPress
Bubble
Wix
Shopify
Squarespace
HTML
React
Next.js
Node.js
Nuxt
Framer
JavaScript
API calls
Tag Manager
Webflow
WordPress
Bubble
Wix
Shopify
Squarespace
HTML
React
Next.js
Node.js
Nuxt
Framer
JavaScript
API calls
Tag Manager
Webflow
WordPress
Bubble
Wix
Shopify
Squarespace
HTML
React
Next.js
Node.js
Nuxt
Framer
JavaScript
API calls
Integrations & Installation
So easy even your grandma can do it
Get your first experiment running in less than five minutes !
Just one copy/paste:
- Add a lightweight script tag to your website
- ... and that's it!
No developer needed!
Can be used with:
HTML
Google Tag Manager
Bubble
Framer
Wordpress
And more...
“Been using TestIt since the very first version and it has been a breeze to setup and work with”
- Erwin, founder of Tailscan,
Why Test It?
An affordable alternative to Google Optimize
Are you frustrated with AB testing tools that cost a fortune and require a PHD to set up?
I was too.
After Google Optimize shut down in September 2023, marketers were left with no good options. Most available tools are either:
That's why I created Test It - a simple, affordable AB testing tool focused on what matters: improving conversions.
A bit about me:
I started doing marketing back in 2017 and quickly became obsessed with optimizing conversion rates to get the most out of my traffic. When Google Optimize shut down, I couldn't find a replacement that was both easy to use and affordable.
After exiting my last startup for $200,000, I decided to finally build the AB testing tool I always wished I had 😃
I was too.
After Google Optimize shut down in September 2023, marketers were left with no good options. Most available tools are either:
- Overpriced enterprise solutions starting at $200+/month
- Complicated to set up and require developer help
- Bloated with features you'll never use
- or missing critical features
That's why I created Test It - a simple, affordable AB testing tool focused on what matters: improving conversions.
A bit about me:
I started doing marketing back in 2017 and quickly became obsessed with optimizing conversion rates to get the most out of my traffic. When Google Optimize shut down, I couldn't find a replacement that was both easy to use and affordable.
After exiting my last startup for $200,000, I decided to finally build the AB testing tool I always wished I had 😃
“No other AB testing tool I've used in the past has been nearly as intuitive and easy to use as Test It.”
- Max, Maker of Giftstat
Pricing
No BS, predictable pricing
No hidden fees, no surprises. Just an affordable pricing. Cancel anytime in just 2 clicks.
“This is the tool I wish I had in my previous startup. I could have pushed it way further if I had an easy way to run experiments.”
- Nico, Founder of Test It
Frequently Asked Questions
Any questions?
Just create different versions of your web pages and it split traffic between them. It then track conversions to help you determine which version performs better.
Yes! Test It offers a visual editor that allows you to create conversion events amd experiments without any coding. For more advanced users, we also provide a code-based option.
At the moment, Test It support both AB tests and redirects. You can test anything you want! Headlines, heros, CTAs, and even whole landing pages.
You can see the confidence score of your experiment. This score tells you how confident you can be that the result is not due to chance.
No 3rd party cookies are used and we collect only what's necessary for running your experiments.
We're here to help! Contact us through live chat or email at [email protected] for assistance with setting up your experiments or interpreting your results.