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👍 The Easiest Way to A/B Test

Fast A/B Tests, No Dev Needed

The lightweight AB testing platform for marketers, agencies, and growing businesses. Set up your first test in 5 minutes without any code.

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Trusted by +200 marketers & founders
Visual Editor: Create experiments without code
Easy setup: Less than 5 mins, no dev needed
Lightweight: Our little script is under 10KB
How it works

Get started in less than 5 minutes

No need for a developer to run experiments. Select your goals, create variants and let Test It do the rest.
1. Copy the script
Just copy/paste a tiny script (under 10kb) and you're good to go. Or install the SDK if you want full control.
2. Create experiments
Create and edit variants directly from the dashboard using the no-code editor: A/B tests, Redirects and more.
3. Get results
See which variant performs better, get insights and make data-backed decisions using confidence score and revenue tracking.

“This is by far the simplest tool I've come across to improve messaging and ultimately increase conversion rate.”

- Max, Marketer,
Who is it for?

Built for you

Marketing Teams

Stop waiting for developers to run experiments

  • No more dev tickets for every test idea
  • Launch tests in minutes, not days
  • Visual editor anyone can use

CRO Agencies

Scale your agency without per-client fees

  • Stop paying per-client fees
  • Manage all projects in one place
  • Lightning-fast implementation

Startups & Business Owners

Enterprise tools are overkill and bloated

  • Affordable pricing
  • No technical knowledge required
  • Everything you need, nothing you don't

“I always thought AB testing was hard. Test It showed me another way. I ran my first experiment in 5 minutes. Now, I can run AB-tests whenever I am not sure about my landing page. This is game-changer.”

- Dan, founder at Founderpal,
Features

Everything You Need. Nothing You Don't.

Visual Editor That Actually Works
Click, edit, and publish instantly with no HTML/CSS/JS knowledge needed. Real-time preview lets you see changes as you make them.
Lightning-Fast Performance
8kb script that load at light-speed and won't bloat or slow down your website.
Actionable Insights
Clear, actionable reports help you make data-backed decisions for primary and secondary conversions + revenue tracking.
Works Everywhere You Do
Dead easy installation across all major platforms and frameworks. Just copy the script or install the SDK for full control.

“This is the tool I wish I had in my previous startup. I could have pushed it way further if I had an easy way to run experiments.”

- Nico, Ex-Founder of Talknotes
Installation

Get started in less than 5 minutes

No developer needed. Just copy and paste our lightweight script.

Just one copy/paste:

  1. Add a lightweight script tag to your website
  2. ... and that's it!

No developer needed!

Can be used with:
HTML
Google Tag Manager
Bubble
Framer
Wordpress
And more...

“Been using TestIt since the very first version and it has been a breeze to setup and work with”

- Erwin, Founder of Tailscan
Pricing

Simple and affordable for everyone.

No hidden fees, no surprises. Pay as you go or get a one-time pack for occasional testing.

“No other AB testing tool I've used in the past has been nearly as intuitive and easy to use as Test It.”

- Max, Marketer
FAQ

Frequently Asked Questions

Hi, I'm Nico! 👋

I started doing marketing back in 2017. I quickly became obsessed by optimizing my conversion rate to get the most out of my traffic.

Unfortunately, after Google Optimize shut down in September 2023, there was no good options left. Every AB testing software was either bloated with useless features or overpriced.

I started making my own solution, but I never found the time to finish it.

After exiting my last startup for $200,000, I decided to finally finish the AB testing app I wish I had, and that's when Test It was born.

A simple app to focus on what matters: Launching experiments.
- Nico, founder of Test It