Variation
The new version you're testing in an A/B test.
The 'variation' (or 'variant') is the modified version of a page or element that you're testing against the 'control' in an A/B test. You might test different headlines, button colors, layouts, or images to see if the variation performs better than the original.
Ready to Run Better Tests?
Put this knowledge into practice! Test It is the easiest and most affordable way to run A/B tests. Get started for free.
Try Test It Now