Urgency & Scarcity

Tactics encouraging immediate action (limited time/stock).

These are psychological triggers used in marketing and CRO. Urgency creates a sense of needing to act quickly (e.g., 'Limited time offer!', countdown timers). Scarcity suggests limited availability (e.g., 'Only 3 left in stock!', 'Sale ends soon'). Both can motivate users to convert faster but should be used ethically.

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