Qualitative Data
Non-numerical data explaining the 'why' behind user behavior.
Qualitative data focuses on understanding user motivations, opinions, and experiences. It answers the 'why' questions. Examples include feedback from user interviews, open-ended survey responses, usability test observations, and support tickets. It complements quantitative data by providing context.
Ready to Run Better Tests?
Put this knowledge into practice! Test It is the easiest and most affordable way to run A/B tests. Get started for free.
Try Test It Now