Net Promoter Score (NPS)
Measures customer loyalty ("How likely are you to recommend?").
NPS is based on asking customers one question: 'On a scale of 0-10, how likely are you to recommend Company/Product/Service to a friend or colleague?'. Responses are categorized into Promoters (9-10), Passives (7-8), and Detractors (0-6). NPS is calculated as (% Promoters - % Detractors) and gives a high-level view of loyalty.
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