Multivariate Testing (MVT)
Testing multiple changes on multiple elements simultaneously.
Unlike A/B testing (which compares whole page versions), MVT lets you test changes to several different elements on the same page at once (e.g., testing 3 headlines AND 2 button colors). It creates combinations of these changes (3x2 = 6 variations + control) and figures out which combination performs best. Needs lots of traffic!
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