Funnel Drop-off Rate

Percentage of users leaving between steps in a conversion funnel.

This metric shows you the percentage of users who start down a defined conversion path (like checkout) but leave before completing the final step. Analyzing drop-off rates at each stage of your conversion funnel helps pinpoint exactly where the biggest friction points are, so you know where to focus your optimization efforts.

Ready to Run Better Tests?

Put this knowledge into practice! Test It is the easiest and most affordable way to run A/B tests. Get started for free.

Try Test It Now