Test It Logo

Event Tracking (Analytics)

Measuring specific user interactions (clicks, downloads, etc.).

Standard analytics track page views, but event tracking lets you measure specific actions within a page, like button clicks, video plays, form submissions, or file downloads. Setting up event tracking helps you understand user engagement beyond just page loads and can be used for conversion goals.

Ready to Run Better Tests?

Put this knowledge into practice! Test It is the easiest and most affordable way to run A/B tests. Get started for free.

Try Test It Now