Cookies
Small data files stored in a user's browser.
Cookies are little text files websites store on a visitor's computer. They're used for lots of things, like remembering login details, keeping items in a shopping cart, tracking user behavior across sessions for analytics, and targeting ads. Testing tools often use cookies to ensure a user consistently sees the same variation.
Ready to Run Better Tests?
Put this knowledge into practice! Test It is the easiest and most affordable way to run A/B tests. Get started for free.
Try Test It Now