Call to Action (CTA)
The button or link prompting a specific action.
A Call to Action is the part of your page (usually a button or link) that tells users what you want them to do next. Think 'Buy Now', 'Sign Up Free', 'Learn More', 'Download PDF'. Making your CTAs clear, compelling, and visible is crucial for conversions.
Ready to Run Better Tests?
Put this knowledge into practice! Test It is the easiest and most affordable way to run A/B tests. Get started for free.
Try Test It Now