A/B Testing
Comparing two versions of something to see which performs better.
A/B testing, sometimes called split testing, is a way to compare two versions of a webpage, email, or app against each other to figure out which one works best. You show version 'A' to one group of users and version 'B' to another group, then see which version leads to more conversions or better engagement. It's a straightforward way to make data-backed decisions.
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