The easiest
AB-testing tool

Turn more visitors into customers

The easiest way to do A/B testing

Create AB tests in just a few clicks without any code. Compare variants against each other, find the best performing one and improve your conversion rate.

  • 👍 No-code Editor to create tests without dev
  • 👵🏻 Super easy setup, even your grandma could do it
  • 💾 Server-side integration for full control
Limited Launch Offer:One-time payments, no subscription

Why it matters

You don't need more traffic. You need better conversion rate.

Remember all those hours you spent on SEO and content? All this money spent on ads? 😩

What if you could get 2x more results for the same amount of work?

(Yes, sounds like those annoying people on Twitter DM-ing you about "high converting landing pages")

Let's do the math...

1% Conversion rate

Version A

15,000 visitors

x $20 price

x 1% conv. rate

= $3,000

2% Conversion rate

Version B

15,000 visitors

x $20 price

x 2% conv. rate

= $6,000

By going from 1% to 2% conversion rate, we now get 2x more revenue for the same amount of traffic.

How much more revenue would that be for you?

“I always thought AB testing was hard. Test It showed me another way. I ran my first experiment in 5 minutes. Now, I can run AB-tests whenever I am not sure about my landing page. This is game-changer.”
- Dan, founder at Founderpal

How it works

Get started in less than 5 minutes

You don't need to be a developer to run experiments. Select your goals, create variants and let Test It do the rest.

1. Install Test It
Install Test It on your website in less than 2 minutes. Just copy a simple script and you're good to go. Want full control with server-side experiments? No problem, just install the npm packages and you're good.
2. Create variants
3. Get results
“This is by far the simplest tool I’ve come across to improve messaging and ultimately increase conversion rate.”
- Max, maker of Giftstat

No-code Variant Editor

Create variants in just a few clicks

Edit your variants in a few clicks and see how they perform. Change the text, color and more!

Get Actionable Results

Improve conversions the scientific way

Test It has a built-in statistical relevance & revenue tracking to know if a variant truly converts better or if it's just a fluke. No more guessing!

Show Comparisons
VariantConv. RateRevenue/UserConfidence
Variant A
Baseline
7.42%
$0.69
94%
Variant B
8.50%
$1.02
98%
Variant C
3.21%
$0.97
83%

Why Test It?

You deserve a better conversion rate

Whether you're testing a new headline or want to know if increasing your price will lower your revenue, testing it is the only way to know.

😔 Without Test It

  • No data-backed decisions
  • Vulnerable to randomness
  • Rely on gut feelings and luck
  • ...or waste hours on bloated tools

😎 With Test It

  • Make data-driven decisions
  • Boost conversions and revenue
  • Accurate & reliable results
  • Launch experiments in just 5 clicks
“This is the tool I wish I had in my previous startup. I could have pushed it way further if I had an easy way to run experiments.”
- Me, ex-founder of Talknotes

Use Cases

What can you test?

Is your new headline converting less, or is it just a bad day? There is only one way to know: Test it!

Copy
What if you used something other than "Do X in days, not weeks"?
Landing page design
Ever wondered if a different hero would convert better?
Pricing
"There is no way people would pay more for my product" - there is!
Onboarding
Which onboarding would converts better?
Features
Not sure if you should add a feature? Show it to some users and see what happens!
And more...
You can literally test anything, the sky is the limit, I guess

Works with your favorite tools

Connect with your favorite tools, for both code and no-code workflows.

Tag Manager
Webflow
WordPress
React
Bubble
Next.js
Express
Node.js
Nuxt
HTML
Framer
JavaScript
API calls
Wix
Shopify
Squarespace
Tag Manager
Webflow
WordPress
React
Bubble
Next.js
Express
Node.js
Nuxt
HTML
Framer
JavaScript
API calls
Wix
Shopify
Squarespace
Tag Manager
Webflow
WordPress
React
Bubble
Next.js
Express
Node.js
Nuxt
HTML
Framer
JavaScript
API calls
Wix
Shopify
Squarespace

Integration & installation

So easy even your grandma can do it

You just need a few minutes to get your first experiment running.

Just one copy/paste:

  1. Add a lightweight script tag to your website
  2. ... and that's it!

No developer needed!

Can be used with:
HTML
Google Tag Manager
Bubble
Framer
Wordpress
And more...
“Been using TestIt since the very first version and it has been a breeze to setup and work with”
- Erwin, founder of Tailscan
Hi, I’m Nico! 👋

I started doing marketing back in 2017. I quickly became obsessed by optimizing my conversion rate to get the most out of my traffic.

Unfortunately, after Google Optimize shut down in September 2023, there was no good options left. Every AB testing software was either bloated with useless features or overpriced.

I started making my own solution, but I never found the time to finish it.

After exiting my last startup for $200,000, I decided to finally finish the AB testing app I wish I had, and that's when Test It was born.

A simple app to focus on what matters: Improving conversions.
- Nico, founder of Test ItNico

Pricing

Limited One-Time Offer

To celebrate the launch, we are offering a special deal: Pay once, use until you run out of events, no auto-renewal. Now is a good time to stock up!

“No other AB testing tool I’ve used in the past has been nearly as intuitive and easy to use as Test It.”
- Max, maker of Giftstat

FAQ

Frequently Asked Questions

We've got your questions covered!

Don't I need millions of visitors to do AB testing?
How does TestIt work?
Can I use TestIt without coding knowledge?
Will the "One-time pack" offer stays forever?
If I buy "One-time pack" now, will I be able to keep my events?
Why is there no free version like Google Optimize?
Can I keep my "One-time pack" events if I get a subscription later?
What types of experiments can I run with TestIt?
How does Test It handle statistical significance?
How does TestIt handle privacy and data security?
What if I need help setting up or interpreting my tests?
What is early access?
Does the server-side packages send requests to Test It?
My favorite language is not supported yet, what can I do?

Roadmap

What's next?

Beta Testing

Goal: Adding core features and onboard BETA-testers.

Done

Early Access

Goal: Polishing the user onboarding, add requested features and get first users.

Now

Official Launch

Goal: App polished and officially launched, adding subscriptions options.

Upcoming

Growth Phase

Goal: More features, and content to help people with AB testing.

Upcoming