Turn more visitors into customers

The budget-friendly AB testing tool

Get started in less than 5 minutes. Create experiments in just a few clicks without any code. Compare variants against each other, find the best performing one and improve your conversion rate.

  • No-code Editor: create tests without code
  • Easy setup: Less than 5 mins, no dev needed
  • Full control: Server-side integration available
Video Preview
Testimonial by Max, Marketer
“No other AB testing tool I’ve used in the past has been nearly as intuitive and easy to use as Test It.”
- Max, Marketer

Why Test It?

You deserve a better conversion rate

Whether you're testing a new headline or want to know if increasing your price will lower your revenue, testing it is the only way to know.

😔 Before Test It:

  • Rely on gut feelings and luck
  • Update landing page blindly
  • Changes can hurt conversions
  • No data-backed decisions
  • ...or waste hours on bloated tools

😎 After Test It:

  • Launch experiments in 5 clicks
  • Test copy, design, and more
  • Get detailed performance results
  • Make data-backed decisions
  • Grow conversions & revenues
Testimonial by Me, ex-founder of Talknotes
“This is the tool I wish I had in my previous startup. I could have pushed it way further if I had an easy way to run experiments.”
- Me, ex-founder of Talknotes

Why it matters

You don't need more traffic. You need better conversion rate.

Remember all those hours you spent on SEO and content? All this money spent on ads? 😩

What if you could get 2x more results for the same amount of work?

Let's do the math...

1% Conversion rate

Version A

15,000 visitors

x $20 price

x 1% conv. rate

= $3,000

2% Conversion rate

Version B

15,000 visitors

x $20 price

x 2% conv. rate

= $6,000

By adding 1% extra conversion rate, we now get double the revenue for the same amount of traffic.

How much more revenue would that be for you?

Testimonial by Dan, founder at Founderpal
“I always thought AB testing was hard. Test It showed me another way. I ran my first experiment in 5 minutes. Now, I can run AB-tests whenever I am not sure about my landing page. This is game-changer.”
- Dan, founder at Founderpal

How it works

Get started in less than 5 minutes

You don't need to be a developer to run experiments. Select your goals, create variants and let Test It do the rest.

1. Install Test It
Install Test It on your website in less than 2 minutes. Just copy a simple script and you're good to go. Want full control with server-side experiments? No problem, just install the npm packages and you're good.
2. Create variants
3. Get results
Testimonial by Max, maker of Giftstat
“This is by far the simplest tool I’ve come across to improve messaging and ultimately increase conversion rate.”
- Max, maker of Giftstat

No-code Variant Editor

Create variants in just a few clicks

Edit your variants in a few clicks and see how they perform. Change the text, color and more without ever writing code!

Testimonial by Me, ex-founder of Talknotes
“This is the tool I wish I had in my previous startup. I could have pushed it way further if I had an easy way to run experiments.”
- Me, ex-founder of Talknotes

Get Actionable Results

Improve conversions the scientific way

Test It has a built-in statistical relevance & revenue tracking to know if a variant truly converts better or if it's just a fluke. No more guessing!

Show Comparisons
VariantConv. RateRevenue/UserConfidence
Variant A
Baseline
7.42%
$0.69
94%
Variant B
8.50%
$1.02
98%
Variant C
3.21%
$0.97
83%

Use Cases

What can you test?

Is your new headline converting less, or is it just a bad day? There is only one way to know: Test it!

Copy
Optimize your headlines, CTAs, and other text elements to see what resonates best with your audience.
Design
Experiment with different design elements to find the most effective layout.
Pricing
Test various pricing strategies to determine the optimal price point for your product.
Onboarding
Identify the most effective onboarding process to convert new users into loyal customers.
Features
Evaluate the impact of new features by testing them with a subset of your users.
And more...
The possibilities are endless. Test any aspect of your website to continuously improve and optimize.

Works with your favorite tools

Connect with your favorite tools, for both code and no-code workflows.

Tag Manager
Webflow
WordPress
React
Bubble
Next.js
Express
Node.js
Nuxt
HTML
Framer
JavaScript
API calls
Wix
Shopify
Squarespace
Tag Manager
Webflow
WordPress
React
Bubble
Next.js
Express
Node.js
Nuxt
HTML
Framer
JavaScript
API calls
Wix
Shopify
Squarespace
Tag Manager
Webflow
WordPress
React
Bubble
Next.js
Express
Node.js
Nuxt
HTML
Framer
JavaScript
API calls
Wix
Shopify
Squarespace

Integration & installation

‟So easy even my grandma can do it”

Get your first experiment running in less than five minutes !

Just one copy/paste:

  1. Add a lightweight script tag to your website
  2. ... and that's it!

No developer needed!

Can be used with:
HTML
Google Tag Manager
Bubble
Framer
Wordpress
And more...
Testimonial by Erwin, founder of Tailscan
“Been using TestIt since the very first version and it has been a breeze to setup and work with”
- Erwin, founder of Tailscan
Hi, I’m Nico! 👋

I started doing marketing back in 2017. I quickly became obsessed by optimizing my conversion rate to get the most out of my traffic.

Unfortunately, after Google Optimize shut down in September 2023, there was no good options left. Every AB testing software was either bloated with useless features or overpriced.

I started making my own solution, but I never found the time to finish it.

After exiting my last startup for $200,000, I decided to finally finish the AB testing app I wish I had, and that's when Test It was born.

A simple app to focus on what matters: Improving conversions.
- Nico, founder of Test ItNico

Pricing

Limited One-Time Offer

To celebrate the launch, we are offering a special deal: Pay once, use until you run out of events, no auto-renewal. Now is a good time to stock up!

Testimonial by Max, maker of Giftstat
“No other AB testing tool I’ve used in the past has been nearly as intuitive and easy to use as Test It.”
- Max, maker of Giftstat

FAQ

Frequently Asked Questions

We've got your questions covered!

Don't I need millions of visitors to do AB testing?
How does TestIt work?
Can I use TestIt without coding knowledge?
What types of experiments can I run with TestIt?
How does Test It handle statistical significance?
How does Test It handle privacy and data security?
What if I need help setting up or interpreting my tests?
My favorite language is not supported yet, what can I do?